MEDIA MANAGEMENT IN PSO BASIC COURSE
Due to a dynamic character of PSO each Public Affairs Officer must be appropriately trained and prepared for media engagement prior to his/her deployment and have a minimum of core requirements including: awareness of NATO Military Policy on Public Affairs, ability to operate in media environment (including preparing news releases, conducting interviews and press conferences) and advertence to the constant media presence and the importance of media relations, as those are prerequisites for comprehensive understanding of media environment and effective communication in PSO. This course provides participants with the basic knowledge necessary to understand both the opportunities and challenges of the media presence in Peace Support Operations.
The aim of the course is to provide participants with the basic knowledge necessary to understand both the opportunities and challenges of the media presence in Peace Support Operations and to train necessary skills required to best utilize Public Affairs within operational process, ensuring unity of effort in the accomplishment of mission objectives.
- Estimate contemporary characteristics of contemporary public and media relations
- Distinguising NATO Military Policy on Public Affairs as a part of wider NATO Strategic Communications (STRATCOM)
- Illustrate key functions and responsibilities of MilPA in PSO environment
- Develop product to support media activities in PSO environment
- Arrange interview in PSO environment
- Produce a News Release
- Organize Press Conference
- Up to 40 national and international participants
- The course is designed forallmilitary, police and civilian personnel as well for postgraduate students of Media and Journalism
- Participants should have following standards of proficiency in English (as described in STANAG 6001): 2, 2, 2, 2
The Course is delivered by national and international subject matter experts, both civilian and military academics and practitioners in domain of media and public relations.
20 days before the start of activity.
ADVANCED DISTANCE LEARNING
A pre-course recommendation for this Course is that student finishes ADL 205 – “Introduction to Strategic Communication” on NATO Partnership for Peace Consortium Advanced Distributed Learning Website.
REMARK: PSOTC is not the owner of the prerequisite material. It is located on the third parties websites and all regulations and procedures applied can be found on their websites. In order to get the access to the referred course it is mandatory to create an account on the JADL portal. Please, refer to the Course catalogue (page 6 – 8).