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Course Description

Due to the dynamic character of PSO, each Public Affairs Officer must be appropriately trained and prepared for media engagement prior to his/her deployment and have a minimum of core requirements including awareness of NATO Military Policy on Public Affairs, ability to operate in media environment (including preparing news releases, conducting interviews and press conferences) and advertence to the constant media presence and the importance of media relations, as those are prerequisites for a comprehensive understanding of media environment and effective communication in PSO.

Course Aim

The aim of the course is to provide participants with the basic knowledge necessary to understand both the opportunities and challenges of the media presence in peace support operations and to train the necessary skills required to best utilize Public Affairs within an operational process, ensuring unity of effort in the accomplishment of mission objectives.

Learning objectives

• Estimate basic characteristics of contemporary public relations and media relations;
• Distinguish NATO Military Policy on Public Affairs as a part of the wider NATO Strategic Communications (STRATCOM);
• Illustrate key functions and responsibilities of MilPA in the PSO environment;
• Develop products to support media activities in the PSO environment;
• Arrange Interviews in the PSO environment;
• Produce a News Release;
• Organize Press Conference.

Course Participants

• Up to 40 participants;
• The course is designed for all military, police, and civilian personnel as well as for postgraduate students of Media and Journalism;
• Participants have to have at least 2, 2, 2, 2 of proficiency in English (as prescribed by STANAG 6001) or approximately B1 level in accordance with the Common European Frame (CEFR).

Remarks

The course is delivered by national and international instructors and subject matter experts. It is conducted in cooperation with the Faculty of Political Science at the University of Sarajevo

Application Deadline

30 days before the start of activity.

Prerequisites

PRE-READING MATERIAL

•        None

 ADVANCED DISTANCE LEARNING

• Introduction to Strategic Communication

A pre-course recommendation for this Course is that student finishes ADL 205 – “Introduction to Strategic Communication” on NATO Partnership for Peace Consortium Advanced Distributed Learning Website.

REMARK: PSOTC is not the owner of the prerequisite material. It is located on the third parties websites and all regulations and procedures applied can be found on their websites. In order to get the access to the referred course it is mandatory to create an account on the JADL portal. Please, refer to the Course catalogue (page 6 – 8).